By Jon Quirk
15 April 2008
Ford Focus vs Kia Pro_cee'd
What do we have here, then?
You’re looking at Britain’s best-selling car, the Ford Focus, which has enjoyed this position for a good number of years now. However, the Focus’ smooth ride at the top is being hi-jacked by a new breed of cheaper competition, including two burgeoning Korean cut-price car makers: Hyundai and Kia. In recognition of Kia’s seemingly unstoppable expansion, along with its willingness to produce a new concept car for the opening of an envelope, it’s the Pro_cee’d we’re pitching the Focus against today.
On the outside
While trying to be all things to all men and women, Kia has ended up nudging itself into those tender and vacant areas occupied by the automotive equivalent of Keane and James Blunt. Liking this music says absolutely nothing about you.
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