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Vauxhall Insignia drops into London

The new Vauxhall Insignia made a dramatic public debut this afternoon on London’s South Bank.

The new Vectra replacement, which will be jostling for the headlines as tomorrow’s British Motor Show gets underway, was lowered 45 meters from an orb suspended over Potters Field Park in front of 300 guests.

“We wanted to highlight the attention to detail and high focus on precision that went into developing the new Vauxhall Insignia.” Explained GM’s marketing chief, Alain Visser, “Just like the Insignia, this event had to be meticulously coordinated – right down to the last minute detail.”

Er...right.

The car is officially unveiled tomorrow during the opening of the motor show and we’ll be there, bringing you live news as it happens throughout the day.

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User Comments

Read All Comments (1)
Scott
17:04:51 21 July 2008

“We wanted to highlight the attention to detail and high focus on precision that went into developing the new Vauxhall Insignia.” What, by dangling in 300ft in the air? Yeah I can see so much detail from down here.

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